Advertising is a communication strategy designed to convince consumers to buy a company's products. Persuasive communication involves getting attention, generating interest, creating a desire for ...

Attempts to persuade may be argumentative or non-argumentative. Non-argumentative means of persuasion include making eyes, brushing hands, and putting a good meal onto the table. But much more common, ...

Chances are, you remember an ad slogan or jingle from your youth. You might not even like it, but you’ll never forget it. That’s because repetition is one of the simplest techniques of persuasion used ...

In my new book, Hypersanity: Thinking Beyond Thinking, I classify the most effective rhetorical devices into just eight groups: sound repetition, word repetition, idea or structure repetition, unusual ...