Rieva Lesonsky talks to a retail expert to find out what Summerween is and what it reveals about how retailers are marketing ...

Master the four pillars of retail marketing – often referred to as “the 4 Ps” – and you’re well on your way to having an iron-clad marketing plan. What Is Retail Marketing?

As customer expectations climb and operational complexity grows, forward-thinking CMOs are doing more than keeping pace with ...

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

In either case, digital signage can help with costs and customer satisfaction. The marketing team can schedule content for all locations, a select group of locations or an individual location.

While many retail marketers say they are data-driven and analytically informed, many never connect critical insights and marketing decisions. In fact, just 53% of marketing decisions are data-driven, ...

How big is the retail media industry? Massive — to a level the average consumer may not realize. Global retail media spend will reach $140 billion this year, according to eMarketer.

Retail media has risen to become the fastest-growing marketing channel in recent years, but the chance for aspiring networks to get a piece of the $100 billion-plus pie could be in peril if the ...

Back to school 2023: Can marketing transcend the turbulence? As spending forecasts paint a dour outlook, brands like Amazon and American Eagle are pulling out all the stops. Published Aug. 9, 2023 ...

From tariffs to label colors, there’s a science to attaining success in-store. Retail marketing guru, Tina Wells sheds light on what sets the best apart from the rest.

June 20 (Reuters) - Retail marketing firm Neptune Retail Solutions will acquire Coupons.com-parent Quotient Technology (QUOT.N) for $430 million in cash, the companies said on Tuesday.