Rieva Lesonsky talks to a retail expert to find out what Summerween is and what it reveals about how retailers are marketing ...

As customer expectations climb and operational complexity grows, forward-thinking CMOs are doing more than keeping pace with ...

Retail Cooperative Marketing Strategies. Cooperative marketing involves combining advertising, promotion or branding efforts in ways that help all involved businesses. Choosing the right partners ...

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

Developing an effective retail marketing strategy in today's high-tech world means engaging shoppers and building customer loyalty, not just getting them to buy once and never again.

How AI is Changing Retail Marketing When used with intentionality, AI in supply chain management can directly support and promote retail marketing initiatives. Published Sep 23, 2021 at 8:50 AM EDT ...

The design and management of store, catalog, and Internet-based retail channels. Topics include how retailers create value for the producer and the end user, the financial and marketing strategies ...

Merkle has announced the release of its new database marketing suite aimed at multi-channel retail specialists. Called Retail Marketing Suite (RMS), it includes both off-the-shelf and customizable ...

The landscape of retail today has moved past just the allure of in-store promotions. With recent developments in Amazon and other monstrous e-commerce platforms, retail marketing has become less ...

Marketers should be paying close attention to how these platforms evolve because they offer an exciting new performance ...

If retail media networks can successfully evolve in these seven ways, retailers have a genuine opportunity to be the tip of the consumer marketing spear for the foreseeable future.