1. Wholesale to Retail: Calculate all costs in both manufacturing the product and selling it. Through this process, it is important to clarify how you will sell your product. For example, if you ...

Cheryl Sullivan is President and General Manager of DemandTec. She is a proven retail and CPG innovation executive with 30 years’ experience leading teams delivering high-impact products for retailers ...

For many innovative, forward-looking brands, the pandemic was a catalyst for change. Now, these smart-to-market brands are taking this time of fluctuating costs and economic uncertainty to evaluate ...

The journey to AI-driven pricing is an investment, but a thorough strategy can help turn pricing from a reactive task into a ...

Understanding the MSRP involves recognizing its role as a standardizing tool for product pricing across various retail locations. In the automotive industry, for instance, the MSRP is prominently ...

For some imported goods, tariff rates are significantly higher today than they were at this time last quarter, according to ...

Typically, one price label will say “Unit price.” That will be next to another label for the same product that says “You Pay,” or the actual price a shopper will pay at checkout.

Track top products, adjust pricing strategies and enhance your retail ROI using insights from Google Merchant Center. Google Merchant Center is a valuable yet overlooked resource for ecommerce ...