Roblox is known as a Gen Z destination for gaming and hanging out. Could it soon also be the place young people go to shop? That's Roblox's stretch goal, at least.

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout ...

A new survey by Roblox on a sample of 1,000 Gen Z community members in the U.S. between ages 14-24 fielded between September 19-22 found that 70% of Gen Z says that they dress their avatars ...

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Roblox released it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital fashion, beauty and self-expression. The report shows that Gen Z is ...

Gaming platform Roblox is still seen by many as a kids' game, but the truth is that its users are growing up. Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic ...

Gucci may turn a blind eye to copycats — as long as grassroots designers don’t harm the brand’s bottom line — while harnessing that momentum for its own official Roblox campaigns like the ...

Shares of Gen-Z favorite Roblox skyrocketed 52% within minutes of the online gaming platform's long-awaited public-market debut, propelling the firm's market capitalization to nearly 50% more than ...