Yahoo

Consumer advocacy groups want Walmart's Roblox game audited for 'stealth marketing' to kids

A number of consumer advocacy groups have a problem with Walmart's entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...
Marketing Dive

Walmart winds down Roblox play as metaverse lands in privacy crosshairs

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...
ABC12

Walmart enters the metaverse with Roblox experiences

Walmart has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids. Walmart ...
Marketing Dive

Walmart launches back-to-school ‘Supercampus’ experience on Roblox

Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using supplies ...
Retail Dive

Walmart aims to shift Gen Z perceptions with expansive Roblox play

Walmart is working to shift perceptions of its business among Gen Z with the launch of two Roblox experiences ahead of the holidays. The interactive spaces mark the first time the world’s largest ...
MarketWatch

Why Walmart’s leap into the metaverse could help Roblox

Walmart Inc. released two sites on Roblox Corp.’s “metaverse mega-platform” Monday, just in time for the holidays, and one of those sites is aimed squarely at a demographic the platform has targeted ...
techtimes

Walmart Joins Roblox Into the Metaverse to Stir Up Customers' Buying Experience

Beginning this week, retail giant Walmart will launch two distinct virtual reality (VR) experiences as part of its newest campaign, venturing into the metaverse. The first is Walmart Land, and the ...
TweakTown

Roblox and Walmart change gaming forever

Today, Walmart announced that gamers can now buy real-world products right within Roblox. The feature is part of the Walmart Discovered experience on Roblox, which gamifies a visit to the big box ...
Business Insider

Walmart's metaverse experiments aim to attract 'younger evangelists' from generations Z and Alpha, experts say. Others warn it may be a lot of effort for limited returns.

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.
The Floaty Zone on MSN

This NEW Power IS INSANE 💀🔥 INK GAME ROBLOX #shorts

Floaty when purchasing Robux or Premium! If you use this code, I will receive a commission from Roblox Thank you for ...
TechCrunch

Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...