Consumers today expect a more personalized, relevant customer experience from the brands they support, making the creation of a more memorable CX a top priority for many brands in 2023. A brand’s CX ...

As part of the First Year Experience, all UWS students are expected to engage in an Experiential Learning activity. For our class, I would like you to complete this Brandeis Scavenger Hunt! Some of ...

Jim Van Pelt's latest book, "The Experience Arcade," is an intriguing collection of short stories written the first year after his retirement from teaching. He took the Ray Bradbury challenge and ...