If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

Creating similes is one of the best ways to stimulate creativity. They warm up your mental engines and help you look at the world with new and different perspectives. Similes help you understand one ...

Figurative language refers to some of the best methods in a writer’s toolbox to “color” language and draw readers in – and can also be used to write the best cover letter. How does figurative language ...