Beauty influencers are settling into a niche trend: ASMR-style videos that mix the satisfaction of sounds with skin care and makeup routines. ASMR videos, which are meant to cause a tingly body ...
On July 27, a 30-year-old Russian expat, known only to her followers as Maria, hit 1 million subscribers on her YouTube channel GentleWhispering–which features her doing just that. Maria is one of the ...