Also known as Jesse Riedel, the major YouTube sports influencer has over 36 million social media followers. By Etan Vlessing Canada Bureau Chief Jesse Riedel, also known as Jesser, has signed with CAA ...

The NBA's All-Star weekend always attracts some of the biggest names in the country, creating more than just an event for the players. This year, the league is highlighting one of the biggest content ...

Originally posted on NBC Sports | Last updated Nov 4, 2025 4:05 PM ET Watch Jesser check out the all-new Peacock Performance View, the most innovative way to experience the NBA. See shot trails, ...

However, the NBA is not writing a check to every one of them. Some do it for the exposure, the content and the opportunities may emerge with the NBA’s blue-chip sponsors. Jesser, a sports influencer ...

Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...

Step into NBA 2KL Showdown, a Fight Night style card where NBA players, creators, and celebs team up in NBA 2K to settle real world rivalries live. This episode features Jeff Teague, the Ball Brothers ...

A burgeoning group of YouTube strategists are charging big money to YouTubers who want to expand their popularity.

Jesser, the YouTuber billed as the largest individual sports creator on the platform, has signed with CAA for representation in all areas. Jesser (full name: Jesse Riedel) currently has nearly 29 ...

Add Yahoo as a preferred source to see more of our stories on Google. Jesse Riedel, also known as Jesser, has signed with CAA for representation in all areas. With a channel on YouTube with nearly 29 ...