Misconceptions about cost are keeping millions who need it most from seeking financial advice.

I used to think financial advisors were either for rich people or for people who were completely hopeless with money. Then I started wondering if I might be missing something — like, was I supposed to ...

On the TV screen, a wisecracking animated brain talks up Think Financial, which markets private student loans. "The whole thing is fairly jarring," said Barry Heneghan, the Buffalo-based company's ...