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The latest CDC and FDA data shows that youth e-cigarette use (vaping) continues to decline. Oddly, leading anti-nicotine groups like The Truth Initiative are doing all they can to minimize the decline ...

If it seems like fewer teens are vaping, there's new data that backs that up – and researchers say 2019 marked a turning point. A University of California, San Diego study published on April 2 found ...

Demonstrating “the power of a relatively simple technology in changing behavior,” a text messaging program from nonprofit Truth Initiative called “This is Quitting” has resulted in 35% more teens ...

Some of the most double-take-worthy print ads we've seen over the last couple of decades have come not from brands, but from government departments. It can be hard to send a serious message in a bold ...