Perhaps Kai Cenat, the biggest Twitch streamer in America, can get the attention of the NBA on innovative ways to connect ...

Atlanta-based content creation group Any Means Possible (AMP) has increasingly become more relevant within the streaming space.

Load management among star players further affects viewership. In 2023, NBA All-Stars averaged 64.4 games played, compared to 79.2 games two decades earlier in 2003.

Across ABC, ESPN, and TNT, NBA viewership is down just 1% versus last year after being down about 20% prior to Christmas Day. Credit: Neville E. Guard-Imagn Images ABC ESPN NBA TNT Sports By Drew ...

So far, NBA viewership on the Disney-owned networks is relatively flat versus last year (down 1%), but TNT’s viewership has seen a 14% dip.

The average viewership for the entirety of 2025 NBA playoffs, which included 34 games, averaged 6.12 viewers across ABC and ESPN. Viewership for the 2025 playoffs was up 10% from 2024.

NBA TV ratings are shaped by a variety of factors as consumers digest content in new formats. The league and its TV partners need to navigate those issues. They are focused on attracting more viewers.