A recent study takes a closer look at what’s happening in the human mind when we really want to believe something.

Explore how the Baby Boomer Age Wave Theory predicts economic shifts due to changes in baby boomer spending habits after age 50. Learn about its societal effects.

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

I recently was invited back to The Lisa Show at BYU Radio to talk about conspiracy theories. You can listen to the interview here. What follows below are some of the questions and my answers in ...

A decade ago, the Kitzmiller versus Dover Area School District trial determined that the school-board-ordered teaching of Intelligent Design did not belong in the science classroom. The federal court ...

This is part 2 of a 5-part series. Part 1 provided an overview of the leading theories of consciousness. In this post, we will focus on higher-order theories (HOTs) of consciousness, one of several ...

One of the most striking outcomes of the surface-minimization framework is its ability to explain structural features that ...

Plate tectonics is the theory used to explain the structure of the Earth’s crust and many of the associated phenomenon. The rigid lithosphere is split into 15 major plates that slowly move on top of ...