Now that Breitling is reviving Universal Genève, one of the watch world’s most beloved brands, we can’t help but speculate as to what the newly reconstituted maison will release beginning in 2026.

In a surprise announcement on Tuesday, Breitling shared that it has acquired Universal Genève. The Swiss brand has long been a collector’s darling. Its (relatively) affordable price points—combined ...

Universal Geneve was responsible for some of the most beautiful chronographs of the last century, and the Gerald Genta-designed Polerouter is perhaps one of the most iconic watch designs of all time.

We are always scouring the web for the most amazing watches currently available, and each Friday we share five standout pieces with you. After remaining a mostly inactive IP package for decades, in ...

At the tail end of last year, the watch industry was hit with a bombshell when the owners of Breitling revealed they had acquired Universal Genève, arguably the greatest lost watch brand and a ...

Collectors of rare watches gathered at the Metropolitan Museum of Art last month for Rolliefest – it’s invitation only, and tickets are at US$1,600 It was only the first day of Rolliefest on September ...