Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.

Purple shampoo is beloved by bleached and blonde-haired heads around the world. Outside of the risk of staining your skin or shower tile, they are a relatively safe way to manage hair color at home.

My shampoo shelf tells the story of my many failed hairstyles. There’s the purple shampoo from my DIY-bleach escapades — and the bond builder that recovered the damage. There’s the hydrating shampoo ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...