The viral Korean spicy noodle brand has launched “ Hotter Than My Ex ,” a bold, tongue-in-cheek campaign that taps into ...

The primary barrier to this approach is that moving the chains is inherently unglamorous. It lacks the performative rush of a high-stakes launch, and as practitioners, we often have to fight our own ...

What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...

Jeans rarely make Wall Street headlines, but the denim feud between American Eagle and Gap has investors paying attention. In late July, American Eagle rolled out its Sydney Sweeney campaign with the ...

Should we be worried about Kevin James? The former "King of Queens" actor sat alone at the Super Bowl on Sunday with a sad look on his face. Here's what's behind the curious appearance.

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business ...

SAN FRANCISCO (KGO) -- You could feel the energy bursting out of GAP's headquarters in San Francisco; even the city's mayor showed up. "I just spoke to the GAP employees who are back in the office ...

Created by M&C Saatchi, the campaign tagline 'Check out your hotel, before you check in' reminds consumers of the hotel problems that can arise if proper research is not done beforehand. These are ...

I’ve looked at more ad campaigns than most people have watched TikTok videos. Most are forgotten quickly, like a fleeting trend. But Dockers’ “Men Without Pants” campaign was different. It didn’t just ...

Teachers paying for classroom supplies out of pocket is nothing new.. But thanks to a new viral movement called #ClearTheList, this school year they're getting help from friends - and strangers. "On ...