Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Virtual reality was supposed to transform entertainment. At least, that was the expectation roughly a decade ago with the arrival of the Oculus Rift, the first virtual reality (VR) headset that many ...

Virtual Reality technology is incorporated in business marketing campaigns. It helps to connect with audience and engage them in a better way. Marketers can employ virtual reality for serious training ...

Act One’s Virtual Reality Arts Immersion™ Field Trip is the Only Program of its Kind that Brings Art and Culture ...

Picture this: You’re on top of an 80-story building and must wear a harness to protect yourself if you fall. But there are different kinds of harnesses lying around. You pick what you think is the ...

Meta's deprioritizing virtual reality in favor of artificial intelligence and Internet-connected smart glasses raised ...

An Irvine-based software maker’s push into virtual and augmented reality is attracting a mix of new customers that includes eye doctors, engine builders, chemical plant operators and an NFL ...

Virtual reality may prove to be the future of TV, video, and gaming; or, it may play out like 3-D TV or LaserDisc, a fad that never really takes off. Companies like Facebook, Samsung, and NextVR are ...

Within the past year, NextVR has secured partnerships with Live Nation, Fox Sports, and Time Inc. The company also teamed up with CNN to broadcast the Democratic presidential debate in September, as ...

Since its debut in 2006, Lytro has produced devices that leverage light-field technology, which captures information about the direction and intensity of light rays. Today, the company is applying ...

Apple acquired a startup that provides virtual-reality experiences for watching live events. The purchase of NextVR could lead to Apple building more VR capabilities into its products. Apple Glasses ...

A short virtual reality session significantly lessened pain in patients with cancer, a new study has found. Most people with cancer experience pain and treatment usually involves pain-relieving ...