Advertising can have a powerful impact when it connects on not just a consumer purchase level but also a human emotional level. Volvo's newest ad for its EX90 SUV is essentially a short film. It shows ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed "woke." The nearly ...

A young woman approaches her distracted partner. He asks her if something’s wrong. She hesitates. Then reveals the positive pregnancy test. They quietly embrace, incredibly happy at the news. As she ...

Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle? That's one of several questions raised by the debut of a new ...

In the ever-evolving world of advertising, where companies are constantly trying to outdo each other with the next big thing, Volvo has thrown a curveball in Saudi Arabia for a couple of reasons.

Volvo has pulled an AI-generated ad made for Saudi Arabia because it is "not in line with Volvo Cars' global guidelines." The ad, titled "Come back stronger," initially received a glowing writeup in ...

Addition was founded in 2021 and has done work with Google, Prudential, The New York Times, Realtor.com and more. A mock video ad for Volvo generated buzz this week for appearing authentic, despite ...