Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...

I tried Swatch's new AI-DADA customisation tool, where a prompt is all it takes to craft what's ultimately a very affordable ...

January 27, 2026 - PRESSADVANTAGE - PASCAL introduces two new watch series that expand the brand's design range and ...

Jorg goes hands-on with the CIGA Design Time Cipher ✓ The timepiece features a wandering hours display ✓ Check it out here! ✓ ...

The Samsung Galaxy Watch 8 series will throw out series convention and switch to using a softened rectangular casing rather than a round one. This is depicted in images Android Authority discovered ...

According to new images in a leaked Samsung app, the upcoming Galaxy Watch 8 series will do away with the usual fully circular design of the company’s smartwatch. Leaked firmware has revealed a lot ...

When Google launched its first smartwatch, I was immediately sold. The domed glass and clean minimalist lines felt like a refreshing break from an otherwise predictable market. Three generations later ...

The insect’s exoskeleton was the model for an unusual watch case made by Kieser Design, an independent brand in Frankfurt. By Penelope Colston Watchmakers throughout history have taken cues from the ...

On June 9, Apple officially announced WatchOS 26, its latest version of the operating system for its Apple Watch platform. The latest version of WatchOS comes with several updates, including a big ...

Google isn’t the best example of consistency, but you have to give the company fair credit for maintaining a consistent design language for its Pixel Watch lineup so far. The original Pixel Watch and ...

Salmon watch has been dubbed 'stunning' by shoppers and draws design cues from classic Swiss dress watches while using sustainable materials.