Master the four pillars of retail marketing – often referred to as “the 4 Ps” – and you’re well on your way to having an iron-clad marketing plan. What Is Retail Marketing?

Rieva Lesonsky talks to a retail expert to find out what Summerween is and what it reveals about how retailers are marketing ...

The landscape of retail today has moved past just the allure of in-store promotions. With recent developments in Amazon and other monstrous e-commerce platforms, retail marketing has become less ...

How AI is Changing Retail Marketing When used with intentionality, AI in supply chain management can directly support and promote retail marketing initiatives. Published Sep 23, 2021 at 8:50 AM EDT ...

Marketers should be paying close attention to how these platforms evolve because they offer an exciting new performance ...

Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within ...

Using the marketing mix as a springboard to the six elements of the retail mix should serve you well. As Purdue University says: "Each of the four Ps is a variable you control in creating the ...

With over 100 retail media networks in the U.S. today, standardization will take time. Some of the magic of retail media is the unique value that can be created by a mid-market retailer, however, to ...

Retail marketing: The digital transformation Published Nov. 21, 2018 Sponsored content By RMIT ...

Marketing influences retail investor behavior, increasing stock trading volumes soon after ad campaigns. Investor Alert: Our 10 best stocks to buy right now › ...

Traditional marketing channels were primarily linear TV, radio and print, because the mediums were highly popular at the time. However, with the birth of the internet newer platforms emerged such ...