Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically.

In technical terms, micro conversions are events configured in Google Ads or Google Analytics 4 (GA4) events to be imported into Google Ads. These actions need to be set as primary actions so they ...

Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.

Google returns to federal court on Monday over allegations the tech giant has manipulated the online advertising market, with the Department of Justice pushing to break up parts of the company’s ...

The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with ...

In another major legal blow to Google, a federal judge Thursday ruled that the search giant held an illegal monopoly over some advertising technology.

Google has acted illegally to maintain a dominant position in online advertising, a federal judge ruled on Thursday. The tech giant’s “exclusionary conduct substantially harmed Google’s ...

Google was handed what may be its biggest court defeat in company history this summer when a federal judge deemed its flagship search engine an illegal monopoly, siding with state and federal ...