An estimated 834,000 Wisconsin residents are expected to travel at least 50 miles from home over Memorial Day weekend, a ...

Wisconsin is one of the most underrated states in the country, and this charming city between Madison and Milwaukee is as underrated as it gets.

Make the most of summer in Wisconsin. Fresh produce, thrilling racing, serene trails and outdoor entertainment, whatever summertime experience you’re ...

Memorial Day travel is expected to be busy across Wisconsin and the rest of the country, even as higher costs appear to be slowing growth ...

GREEN BAY, Wis. (WBAY) - Lambeau Field is officially named one of the “Wonders of Wisconsin.” Travel Wisconsin, from the state department of tourism, started the list in 2023. Visitors from all over ...

The state of Wisconsin, known for its booming dairy industry and mouth-watering cheese, offers many hidden gems, inviting travelers to uncover its treasures beyond the beaten path. From the shores of ...

Southern Wisconsin travel will stay mostly manageable with mild temperatures and mainly just wet roads. The biggest concern is a brief late-night window for slick spots on Christmas Eve night and ...

MADISON (WKOW) -- On Monday, Governor Evers (D-WI) celebrated Wisconsin tourism week with a statewide tour. “Tourism is a powerhouse of economic development and prosperity in our state, and over the ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table that puts the 2023-25 change at 97.8%. State Sen. Rob Cowles, R-Green Bay rounded the 97.8 ...