The process for designing a women’s athletic shoe has historically boiled down to two patronizing principles: Take the men’s model, then shrink it and pink it. But women’s feet aren’t just smaller ...

Despite decades of progress in sports science, women runners still wear scaled-down men’s shoes. A new study exposes how this one-size-fits-all approach affects comfort, performance, and injury risk, ...

TRUE. IF YOU’RE LOOKING FOR SOMEONE ON THE CUTTING EDGE OF WOMEN’S SHOE DESIGN, FAIRHAVEN BASED CHRIS DONOVAN IS THE ONE TO CALL. BUT FOR MOST OF HIS LIFE, HE WAS ON CALL FOR A VERY DIFFERENT REASON.

We’re finally moving past the “shrink it and pink it” era.

When Nike NKE and Caitlin Clark agreed to a record-setting $28 million shoe deal for a WNBA player, the two sides agreed to create a signature shoe for the Indiana Fever guard. But as the design ...