Add Yahoo as a preferred source to see more of our stories on Google. Why is Yeti so expensive: soft cooler. Why is Yeti so expensive? Its most expensive hard cooler costs $1,500. Let that sink in.
YETI has a knack for taking the simplest gear and turning it into something fad-worthy. The new LoadOut GoBox 1 is just the next thing that people are going to need to have in several seasonal colors.
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