DOJ aims to break up Google’s ad business
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For the past 30 years, turn on the television and, at some point, you’ve likely encountered an “ask your doctor” ad. They’re ...
If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.
Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser ...
The Trump administration has issued its first warnings to online services that offer unofficial versions of popular drugs ...
Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...
Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad technology market.
Health Secretary Robert F. Kennedy Jr. and other administration officials are vowing to crack down on deceptive drug ads, but ...
Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it ...
For urgent care centers, winning patient attention now hinges on a smarter, more adaptive advertising strategy.
"I think 'all-in' pricing is key because you want to be able to make that apples-to-applies comparison," said state Sen.
The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court ...
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