More analysis can help us to focus on exactly when the iPhone 17 series will go on sale, from the announcement of the keynote onwards.

Apple Watches and possibly a new AirPod is in less than four weeks, and as per leaks and past schedules, you might be able to get your hands on the new devices by the end of September 2025. As per reliable leaks,

August is more than half over, which means we're getting ever closer to the usual September timeframe of Apple's iPhone event. That means the expected official announcement of the iPhone 17 line. The latest iOS 26 features will come preinstalled on the new models,