Starbucks said on Monday it would eliminate 1,100 corporate roles as CEO Brian Niccol pushes ahead with his turnaround efforts at the coffee chain, which has been struggling with falling sales. "We are simplifying our structure,

Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the coffee giant had bet too hard on mobile and drive-thru orders when it should have focused on customer experience.

Starbucks is laying off 1,100 workers, CEO Brian Niccol said in a companywide message that was made public Monday.