Reflecting on China with analysts, the AB InBev CEO said the industry was seeing a "slowdown" but that was not anything "new".

U.S.-listed shares of AB InBev sank 12% Thursday as the world's biggest beermaker's volume and sales missed estimates on soft demand in China and Brazil.

From the beaches of Copacabana in Brazil to the neon bars of Shanghai, the world's largest brewer AB InBev needs to convince consumers to order more Budweiser beers and Coronas.