Coldplay's concert at Gillette Stadium on Wednesday took an unexpected turn when a couple caught on the jumbotron sparked debate online.

REO Speedwagon's Bruce Hall adapted the lyrics from the band's 1980 hit 'Take It on the Run' to fit one of the week's buzziest viral stories.

The fictional classic rock band is weighing in on one of the buzziest moments of the week in advance of their film sequel's release.

The Philadelphia Phillies brought prime-time meme culture to Citizens Bank Park on Friday, courtesy of their mascot, Phillie Phanatic. During a mid-game “Kiss Cam” show, the Phanatic hilariously reenacted the now-infamous “Coldplay kiss cam scandal” live on the big screen.

Astronomer CEO Byron was shown romantically holding his company's chief people officer, Kristin Cabot, at a recent Coldplay concert.

"I would like to thank Coldplay for bringing the nation together. For a day, you fixed us," one tweet said in reaction to the viral moment. See more.

Astronomer CEO Andy Byron's alleged affair exposed at a Coldplay concert becomes sports world joke as the Phillies and other teams reference the controversy.

Clips from shows like ‘Succession,’ ‘The Sopranos,’ ‘The Simpsons’ and ‘Knight of Cups’ are being deployed to poke fun at the viral moment from the band's Boston show.