Netflix, AI
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Netflix admitted to using generative AI in one of its TV shows, but only after it became widely popular - here's why that's a problem.
Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta."
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.
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Netflix co-CEO Greg Peters also mentioned on the call that Netflix is incorporating AI into other aspects of its business, including personalization, search, and ads. Netflix introduced a new AI-powered search tool in May that allows users to find shows using prompts like, "I want something funny and upbeat."
Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series.
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The Netflix streaming service has admitted to using artifical intelligence for the first time in order to scale up the look of a foreign sci-fi series.
Jimmy Kimmel gave a salute to “The Late Show With Stephen Colbert” — and blasted rival network CBS — on Thursday evening, hours after CBS announced that it is canceling Colbert’s series in May 2026 and retiring the “Late Show” brand. “Love you Stephen,” Kimmel wrote on his Instagram story, captioning a clip of Colbert’s …