Google's new AI-powered tool, Flow, generates high-quality cinematic video. It could threaten Netflix by further ...

Netflix unveils an AI chatbot to enhance content discovery, alongside a new homepage and vertical video feed for easier ...

We think that this is a good use case of generative AI, as it can save Netflix users from endlessly scrolling and not being ...

Netflix is bringing generative AI to ads, launching context-aware mid-roll and pause formats for its 94 million ad-tier users ...

Today, at its second annual upfront to advertisers, the streaming leader announced that it has created interactive mid-roll ...

The streaming service has announced plans to use generative AI to link interactive ads with appropriate shows on its ...

The ad-supported tier of Netflix is going to get way worse, starting some time in 2026. That’s when the streaming giant is ...

Currently it’s been relatively easy to ignore or move on from ads on Netflix. This update sounds like it will be a lot more invasive and far more difficult to ignore. It may even be more difficult to ...

Netflix will embrace AI-generated ads, whether we like it or not. The streaming service will roll out AI-generated ads in 2026 that will play in the middle of a show or whenever users hit pause ...