The tech power couple, AI and data, made another splash this week when Salesloft and Clari agreed to merge. The companies, both players in revenue orchestration, say the deal marks the beginning of ...

Ad fraud is undermining B2B lead gen through bots, fake data and shady list practices. Here’s how to spot the red flags and protect your funnel.

Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and efficiency. However, without ...

Optimizing for Google’s AI Mode—and AI search more broadly—isn’t just a tweak to your existing SEO playbook. It’s a shift in mindset. But don’t worry: You don’t need a computer science degree to ...

No matter where you turn, someone is talking about AI. It’s in C-suite conversations, team standups, strategy decks and town halls. Entire companies are rebranding themselves as AI-first, with some ...

Prompt engineering isn't a strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context.

AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.

The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — ...

Ed See, chief growth officer at Zeta Global, joins the show to explore the evolving landscape of marketing in the age of AI.

Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email ...

3 marketing tasks genAI can help with — no copywriting involved From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.

Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions.