The Canadian mattress brand says immersive activations and influencer content were the perfect way to reach its target ...

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The short videos, co-branded with the NHL's vehicle partner, Hyundai, will also be made available to broadcast partners.

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Over the past year, the agency has secured clients such as Peel Regional Police and Westeck Windows and Doors.

Destination Ontario's media AOR Initiative developed and led the partnership with Indigenous Tourism Ontario and Goodfood.

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