Google is making AI Max a requirement for using brand controls in new Search campaigns, tightening its push toward full ...

A new study shows Snapchat quietly outperforming rivals in ad efficiency, offering ecommerce brands a surprising edge.

It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.

Google Ads appears to be testing a new expandable summary row in its (beta) Channel Performance report, offering advertisers ...

Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.

Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing wasted spend with these segment views.

Google Search Console has two new comparison views within the performance reports. The two views were added earlier this ...

This June 2025 core update came a few months after Google’s first core update on the 2025 year, the March 2025 core update.

Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting ...

Google is giving advertisers a new way to boost results by testing untapped traffic within existing optimization limits.

Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the signals models remember and ...

Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform ...