Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ...

For brunettes with highlights, blue shampoo should be a non-negotiable for keeping your color fresh and brass-free for months. Purple shampoo is a blonde’s best friend. The violet formulas work to ...

Have you noticed that your once bright blonde or polished gray hair has become dull and brassy? There's an easy way to fix it: Say hello to purple shampoo, the secret weapon relied upon by those with ...

If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission. Learn more about our policies and reviews. If you have blonde hair ...

If you have blonde or silver hair, maintaining your color can be challenging. To keep brassiness at bay, it’s smart to add a drugstore purple shampoo to your hair-care routine. Unlike regular shampoo, ...

We spoke to a hair expert on the best purple shampoos for blonde and grey hair, with sulphate-free options to brighten and tone from Olaplex, Redken, Fanola and more.

Add Yahoo as a preferred source to see more of our stories on Google. With more than 2,700 five-star ratings and rave reviews calling it "great for toning," "the best purple shampoo" reviewers have ...

How do I use purple shampoo to tone my hair? As purple sits opposite yellow on the color spectrum, the two colors cancel each other out. Purple-pigmented shampoo, therefore, works by neutralizing ...