As digital channels grow more saturated, it's the ideas and emotional resonance behind the content that increasingly ...

Special Report: Creativity Top 5 The top 5 creative campaigns you need to know about right now It was a week of next-level craft, topped by an agency’s crazy pair of high-fashion boots By Tim Nudd.

Here are five plays for agencies that want to lead in the current environment: 1. Use AI to suggest ideas, and then let ...

Other creative campaigns: The top ads of the year (so far) Check out the week’s full Top 5 below.

Even if every single advertiser created an entertaining, creative ad, not all ads would be watched and many fewer engaged with or acted upon. The belief that content and creativity can combat the ...

Several years before the Creative Circus announced it was closing, Haan could see the market shifting. Some state schools, which had previously fed students to Atlanta’s Creative Circus, began ...

NEW YORK (AP) — A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about ...

Meet AD-ID, which was founded in 2002 as a joint venture of the 4A’s and the Association of National Advertisers with the mission of devising a digital system for identifying advertising assets.

A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad shows a hydraulic press crushing just about every creative instrument artists and consumers have use… ...

NEW YORK (AP) — A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just… ...