As digital channels grow more saturated, it's the ideas and emotional resonance behind the content that increasingly ...

Despite being widely acknowledged, many advertisers continue to approach ad fatigue with outdated tools and reactive thinking ...

Are you a print subscriber? Activate your account. 1 day 14 hours ago By Ad Age and Creativity Staff - 1 day 18 hours ago By Geno Schellenberger - 1 day 19 hours ago By Ad Age Studio 30 - 1 day 20 ...

Special Report: Creativity Top 5 The top 5 creative campaigns you need to know about right now Comedy once again rose to the top this week—are you seeing a pattern here? By Tim Nudd.

Here's how a combination video production, creative, dissemination and analysis can help brands achieve long-term success.

How To Get Ad Creative AI-Ready In Search Ads Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns.

Samsung shared a new ad parodying Apple’s ‘Crush’ ad. In its ‘UnCrush’ ad, Samsung presents itself as a true home for creatives.

A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad shows a hydraulic press crushing just about every creative instrument artists and consumers have use… ...

A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every ...