Thousands of bicycles have been recalled because the coaster brakes may not work, which could cause the bikes to crash. Trek has recalled 68,000 Trek and Electra brand bicycles that have coaster ...

It’s springtime. You’re starting to see them everywhere: the girl on the Electra pink Hawaii, the dude wheeling down the Crystal Pier on his Tiger Shark beach cruiser, the aging hipster-prof pulling ...

Trek’s subsidiary, Electra, pedals into the spring with a new model in its Go! Series. The Cruiser Go! is one classic-looking two-wheeler that’s going to fill you with nostalgia and will make you feel ...

Electra, the electric bike branch of world-renowned bicycle maker Trek, has introduced two new electric bikes with a focus on utility and affordability. The Cruiser Go! and the Townie Go! 7D EQ have ...

Let's face it, very few of us ride a bicycle to bring home gold medals or stand on some podium. But we still want to stand out, and one team that's been doing this is Trek's off-shoot brand, Electra.

Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales. The bicycle retailer tap JHG, a Southern California-based digital marketing agency, to ...

Trek's electric bike spinoff brand Electra certainly knows a thing or two about providing budget-friendly e-bikes that are loaded chock full of features. Indeed, in the world of bikes—electric or ...

I usually wouldn’t post about a bike that has no connection to Portland and that I haven’t even ridden yet…but the new “Amsterdam” bike from Electra could make a serious run at being the perfect ...

Electra is coming in hot, attacking the growing low-cost electric bicycle market with the company’s newest e-bike. The Townie Go! 7D is designed to give riders the classic Townie feel without the ...

There’s no reason why a bike can’t pack some added oomph. Electra Bicycle Company’s new Café Moto Go! is an electric bike that’ll allow riders to zip around town “like a bat out of hell,” reaching ...

Though stripped back and designed for speed and handling rather than cruising comfort, the Café Racer motorcycles of the 1960s continue to inspire modern two-wheelers to this day. And it's to this ...