The National Association of Broadcasters outlined areas where EAS can be improved, including better geotargeting, weather ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. WASHINGTON--The heavy hitters of the wireless industry are pressing the Federal Communications ...

A look at the footnotes in the FCC’s pending geotargeting rules shows how concerned the National Association of Broadcasters has been about the need to limit self-interference by adopting a uniform ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Tewksbury, global vice president ...

(Sponsored) Local radio audience and revenue growth. Imagine a new technology to achieve this that has doubled buyer familiarity and interest in just five years. Buyers’ intent to spend more on radio ...

With their growing popularity and versatility, social media platforms like Facebook provide a highly effective way to target specific audiences. A few simple steps can designate demographic factors ...

The North Face is employing a unique weather-based geotargeting to promote the release of its newest waterproof coat by through a new branded song on the Spotify mobile application only in areas where ...

Much like scientific experiments, optimization processes are data-driven. Fundamentally, your current website traffic provides data on which you are able to base optimization decisions in order to ...

Want to understand your paid search results? Geography is one of the most significant factors to analyze. DIfferent words and brands mean other things based on location. For example, are you “soda” or ...