Lamar also employed the writing of Maya Angelou to add depth and complexity to his early conceptual material. Even borrowing a mere two words can have huge intellectual implications for a rap song.

So, we decided to test if the technology is developed enough to write a rap song that would be successful in the year 2023.

He decided to collaborate with local talent to write a rap song and shoot a music video, "instead of sending out the boring, old, 'Welcome Back' newsletter." ...