Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands ...

Press Release Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands.Artem Paulkin, Commercial ...

Marketing and advertising professionals offer a new social currency in these changing times. The column delves into the importance of these professionals and how their leadership is more valuable ...

Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed.

Nestled in the pulsing heart of Los Angeles, where creativity meets technology, lies a revolution in digital marketing—Runway Influence (RWI). From this urban crucible, RWI harnessed the power ...

As marketers, we must build an understanding of AI's capabilities, enabling us to integrate these use cases, while maintaining ethical guidelines and human values.

Partner Content Runway Influence’s Multi-Million-Dollar Expansion Signals New Era for Influencer Marketing The influencer marketing agency specializes in luxury, fashion, automotive and high-end ...

Are those ads you see for prescription drugs causing doctors to give medicine that patients may not need? Guest-host Ted Chen talks to Jamie Reidy, former Pfizer sales rep, whose book Hard Sell ...

Open Influence, a global influencer marketing platform, has announced the launch of Go Prism, a proprietary creator marketing trends and insights tool ...

True Influence, an intent-based data and marketing provider powered by MeritB2B, welcomed The Trade Desk as its primary media buying platform to fulfill programmatic campaigns purchased through ...

Elizabeth A. Minton, In Advertising We Trust: Religiosity's Influence on Marketplace and Relational Trust, Journal of Advertising, Vol. 44, No. 4 (October–December 2015), pp. 403-414 ...