Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

Hold onto your headsets! Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walma ...

“The intent of our presence on Roblox is to continuously innovate,” a Walmart spokesperson, Lea Ciskowski told us. “Taking down some experiences to work on new ones is part of that innovation.

In addition to Walmart and Sam’s Club, companies like Nike, IKEA, Gucci, Chipotle, and McDonald's have established branded spaces within Roblox to capitalize on its massive user base.

Walmart Discovered launches on Roblox The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.

Another big company has made its mark on Roblox. Find out what Walmart is offering with its new pass here!

Today, Walmart debuted its partnership with the video game platform Roblox; now, players can purchase Walmart goods through an in-game e-commerce hub, Walmart Discovered.

Walmart Inc. released two sites on Roblox Corp.'s "metaverse mega-platform" Monday, just in time for the holidays, and one of those sites is aimed squarely at a demographic the platform has ...

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.

Those two virtual worlds, "Walmart Land" and "Universe of Play," let Roblox players collect new virtual merchandise, play games featuring popular toys and characters, earn toys from a blimp ...