Salesforce Lead Analytics for Facebook is now available to customers of Salesforce’s B2B marketing automation product Pardot, as well as to Marketing Cloud Advertising Studio Enterprise Edition ...

Talend is partnering with Salesforce to provide companies with a cost-effective way to cleanse, transform, and move big data. 'We've been working with Salesforce for a long time,' said Ashley Stirrup, ...

Around four months ago Salesforce.com used its DreamForce global conference to launch Wave, its nascent analytics product. At the time much of the attention (at least from those who spend time ...

Wave, the Salesforce Analytics Cloud is aimed at a broader base of business users and could expand the company's total addressable market. Salesforce is betting that it can turn analytics into fun.

Salesforce is expanding its Wave Analytics Cloud service by partnering with Big Data players so ordinary business users can easily crunch numbers from a number of new data sources above and beyond the ...

Salesforce Data Studio aims to give publishers more control over how data is shared and marketers more access to relevant data pools.

Salesforce.com today strengthened its Marketing Cloud with Lead Analytics for Facebook, an integration designed to help B2B marketers track and measure the effectiveness of the campaigns they run on ...

Salesforce.com is jumping into the market for cloud-based business analytics for the first time, and partners say new Wave technology could dramatically expand their business scope.

Salesforce.com appears to be fighting an uphill battle in getting customers to buy its Wave Analytics Cloud. According to the "State of Salesforce" report by Bluewolf, 68% of Salesforce's 1,500 ...

Salesforce has integrated its Marketing Cloud with Google Analytics 360 to use campaign data for tailored audiences and analysis outside of the search giant's tools. The integration, now generally ...