GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Taylor Soper on Jun 7, 2025 at 9:05 ...
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Zillow co-founder Rich Barton on the ‘provocation marketing playbook’ that can boost your brand
Here’s a marketing tip for companies on a tight budget: be provocative. That’s the strategy Zillow used in its early days in Seattle, according to Rich Barton, the company’s co-founder who joined the ...
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