As the TV upfront market looms ever closer, the unknowns of brands’ ability to make long-term media commitments become ...

The marketing industry is entering a new period of uncertainty as brands, media companies and agencies contend with tariffs ...

Ford is touting its vast U.S. manufacturing footprint while offering customers a new discount in a campaign that debuts just ...

The YouTube chicken wing-eating show “Hot Ones” isn’t just popular with viewers—outside brands are increasingly hungry to get ...

Nielsen's new patent suit covers use of mobile phones to measure out-of-home viewing, an approach VideoAmp recently launched.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...

Restricting the flight of golf balls, referred to as a “rollback,” has been pushed by rulemaking bodies like the U.S. Golf Association to rein in sluggers whose drives can no longer be contained by ...

The collapse of the millennial DTC darling is as much a story about business as it is a cultural reckoning for brands.

Solo Stove has hired Dentsu’s Carat as its media agency of record as it shifts to focus solely on performance under a new chief marketing officer, Ad Age has learned.