Farmley, the healthy snacking brand, anticipates its revenue to almost double, reaching Rs 600-700 crore in the current ...

The Shein India app has crossed two million downloads in just six months, showcasing a strong resurgence in the fast fashion ...

Consumers are navigating an always-on world where discovery and decision-making take place simultaneously. Attention is ...

Consumers are spending more time on emerging media platforms and formats such as OTT, audio streaming, news sites, and ...

AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...

Brands are piloting AI in their business context to unlock personalised experiences at scale. AI is solving for audience ...

Indian cinema is recovering well, driven by good content. Brands are using authentic outdoor campaigns to connect with Gen Z.

ZEEL's rebrand to 'Z' signals a major shift towards becoming a content-tech powerhouse, aiming for enhanced profitability and ...

Flipkart introduces Advertise Now, Pay Later (ANPL), a solution addressing sellers' concerns about upfront advertising costs ...

Social Panga, an integrated creative and digital agency, has appointed Sahil Siddiqui as its executive vice president. He ...

PepsiCo's international convenient foods saw a 4% organic revenue increase in Q2 2025, driven by strong performances in India ...

Burberry reports a 1% dip in first-quarter comparable sales, surpassing analyst expectations of a 3% decline, indicating ...