How The London School of Economics Uses Human Behavior Research to Bridge Academia, Real-World Impact, and Commercial ...

Discover how memory modulation transforms biometric research. Learn why attention, emotion, and neural signals don’t just ...

Facial Coding tests Jaguar's rebrand impact. Is feeling absent from copywriting? Discover how Jaguar's bold rebranding fares under scrutiny. Explore how ...

iMotions Lab Full-scale human behavior research solution for multimodal research. Remote Data Collection iMotions Education Smart classroom solution for immersive learning using web-based eye tracking ...

Discover the power of functional Near-Infrared Spectroscopy (fNIRS), an adaptable biosensor that offers a non-invasive way to investigate brain functions. Renowned for its portability, resilience to ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Health and wellbeing research in human factors focuses on understanding and enhancing how people interact with their environments to support mental resilience and overall wellbeing. Using biosensor ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Understanding audience and consumer engagement is more crucial than ...

Attribution Theory, a fundamental concept in social psychology, explains how individuals interpret the causes of behavior and events. First proposed by Fritz Heider in the 1950s and expanded by ...