Ipsos has released its 2025 Most Influential Brands in Canada report. On the surface, not much has changed. The Top 5 brands are identical to last year. But under the rankings, something more ...

If it wasn’t the roar from the crowd as Team Canada entered the stadium in Milano-Cortina that sparked a burst of patriotism, ...

For years, health marketers have been told that compliance is a constraint. Regulations slow campaigns down, limit creative, and add complexity to an already crowded media landscape. But as privacy ...

Google opened 2026 with a wide set of AI updates across Search, Gmail, Chrome, and its Gemini ecosystem. The common thread is simple. Google wants its products to feel more helpful, more personalized, ...

Explore how experiential marketing works with lessons from the WestJet Christmas Miracle, featuring Corey Evans of ATCO on the Marketing News Canada podcast.

How Canadian brands showed up during Super Bowl LX, from No Frills’ Halfway Show to TD’s More Human platform, and why authenticity still cut through on the biggest stage in advertising.

Canadian marketers are spreading too thin on social. New data shows why focus, audience insight and smarter AI use will matter more in 2026.

Marketing conferences often promise inspiration, tactics, or a glimpse at what’s next. SocialNext: Ottawa focused on something more grounded and, for many, more necessary: what modern marketing ...

People of Colour in Advertising and Marketing has launched a Vancouver chapter, expanding access to mentorship, networking, and community for BIPOC professionals in Western Canada.

Reddit is taking its Performance Marketing Masters Series across Canada, sharing what’s working in lower-funnel advertising, automation, and privacy-first measurement ahead of 2026.

Marketing News Canada delivers the latest news, insights, and expert perspectives from top marketers across Canada and beyond. As part of the SocialNext network, we connect marketing professionals ...

In a marketing landscape where sustainability is often more slogan than strategy, one Canadian retailer is proving that purpose-led initiatives can drive both impact and profit. Silk & Snow, a Toronto ...