Stakeholders want to know if they're getting the most out of marketing spend. That's why more teams now say revenue is their main KPI.

Channelscaler has enhanced its Partner Relationship Management (PRM) platform with built-in intelligence and scalability. The new modules designed to streamline execution and accelerate partner impact ...

This solution combines Interpublic's Interact operating system powered by Acxiom and Acxiom's Real ID with The Trade Desk's media buying platform, Kokai, to measure advertising effectiveness combined ...

Alchemer, a provider of customer experience and feedback technology, has acquired Chatmeter, a customer intelligence platform provider, for an undisclosed amount.

In CRM and marketing, the 'mini-singularity' already happening is the automation of decision making. But marketers will still be held accountable for outcomes.

Authvia, a provider of conversational commerce and text-based payment innovation, to integrate Authvia's payment technology, TXT2PAY, with Syniverse's global messaging infrastructure. This ...

8x8, a customer experience platform provider, has launched 8x8 Omni Shield Self-Service, a no-code SMS fraud protection tool that helps businesses detect, monitor, and block threats like artificially ...

Eltropy, providers of a digital conversations platform for community financial institutions (CFIs), today launched Eltropy Payments, a payments system combining automated outreach, self-serve portals, ...

Bospar, a public relations and marketing firm, has launched Audit*E to help companies analyze their competitive positioning across artificial intelligence platforms.

NextGen Healthcare, a provider of healthcare technology solutions, has launched NextGen Navigator, an artificial intelligence-driven customer service agent powered by Luma for answering inbound calls ...

Instead, this is to ask whether the organization could think about manufacturing opportunity the same way strategists think about manufacturing a jar of pickles. If the ask is to manufacture ...

Klaviyo's Marketing Agent and Customer Agent plan and launch marketing campaigns in minutes, personalize every send, resolve customer requests, and keep humans in the loop.